Birmingham City Council has begun its quest to find a developer for a new industrial park to be constructed on the edge of Sutton Coldfield.
The Peddimore Industrial Park will be constructed on a green field site next to the A38 Sutton Coldfield by-pass, with the development taking its name from Peddimore Hall.
Covering 71 hectares and set to feature three million sq ft of industrial and logistics space, the development will cost £285 million to build and will be a major generator of construction jobs in the area. Once finished, it will provide employment for an estimated 10,000 people and be worth £350 million a year to the local economy.
The location has been chosen both for the availability of space and its convenient location. The A38 provides easy access to the city centre, the M6, M6 toll and M42 motorways, as well as being close to Birmingham Airport and within an hour of East Midlands Airport.
Commenting on the project, Birmingham City Council’s director for economy Waheed Nazir said: "This is simply the best strategic development opportunity of its kind to come forward in many years.
"We’re therefore pleased to have begun the process of seeking a development partner at the top of its game to deliver our ambition of creating a major new industrial development at the centre of the UK."
Sutton Coldfield contains a large amount of open land that could be used for building, although this has required the council to revise its green belt classification to make this possible. As well as the new industrial development, the area will provide much of the land needed to build new homes as the city's population passes its historic 1960s peak of 1.1 million.
Indeed, the Birmingham 2031 plan adopted by the council earlier this year stipulated that around a fifth of homes will be constructed on land not previously built on.